HOW DO YOU TURN A DESTINATION INTO A DIGITAL EXPERIENCE?
YOU BUILD A BRAND THAT MAKES THE WORLD WANT TO VISIT LAS VEGAS.
YOU BUILD A BRAND THAT MAKES THE WORLD WANT TO VISIT LAS VEGAS.
@Vegas is the official social brand of the Las Vegas Convention and Visitors Authority (LVCVA), created to inspire travel and showcase the people, places, and experiences that make Las Vegas one of the world’s most iconic global tourist destinations. With 14+ million followers across social platforms, the challenge wasn’t just to promote a city on a global scale, but to create a digital brand that captures the energy, personality, and unexpected moments that define Las Vegas.
I help shape the creative direction and storytelling behind @Vegas, producing content that connects with audiences around the world. From major global events like Formula 1 Las Vegas Grand Prix, WrestleMania, and EDC Las Vegas to local restaurants, attractions, and cultural moments, I develop concepts and create content that showcases the city through an authentic, social-first lens.
I contribute across the full creative process, from campaign ideation and content strategy to production, editing, motion design, and real-time event coverage. Every piece of content is designed to feel native to social while maintaining a recognizable @Vegas identity, balancing the excitement visitors expect with the authentic experiences that make Las Vegas unforgettable.
Through storytelling, design, and fast-paced content creation, @Vegas has become a digital gateway to the destination, inspiring millions of people to discover what’s happening in Las Vegas and experience the city for themselves.
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